26th Jan 2014

Don’t delegate Story-telling to any device.

January 6, 2014, the CES in Las Vegas, the Mecca of new technology. American film director Michael Bay is the front man for the Samsung presentation. For the South Korean...

08th Dec 2013

At the end of the day, what value do we offer?

Are you really sure you are ready for this first meeting scheduled for tomorrow with a potential clients you have been chasing for months? Given the figures noted above, this...

19th Sep 2013

Long live processes – and humans too!

Aren’t sales too unpredictable a process to be entrusted to humans? A little like everything else that goes on in a business incidentally, only worse. It is a complete nightmare...